# Product reference workflow for Seedance

Canonical: https://ai-video.holycrab.ai/seedance/examples/product-reference-workflow/
Markdown: https://ai-video.holycrab.ai/seedance/examples/product-reference-workflow.md
Last updated: 2026-06-19
Source kind: official_example
Rights status: embed_only
Curation: published
HolyCrab conversion: https://holycrab.ai/?model=seedance&utm_source=ai-video-trends&utm_medium=seedance_seo&utm_campaign=seedance_prompt_playbook&utm_content=seedance-examples-product-reference-workflow&source_kind=official_example&page_kind=official_example&prompt=Use+the+product+image+as+the+identity+reference.+Create+an+8+second+premium+skincare+ad%3A+bottle+on+wet+stone%2C+soft+morning+side+light%2C+slow+macro+push-in%2C+water+droplets+move+naturally%2C+final+frame+locks+on+the+label.

Citation summary: A Seedance image-reference pattern for keeping product identity readable during a short ad-style reveal.

## Direct Answer

This official-style Seedance prompt brief shows the model input, reference role, camera instruction, and final payoff in one reusable pattern.

## Source Attribution

- ByteDance Seed official Seedance 2.0 model page: https://seed.bytedance.com/en/seedance2_0
- Seedance 2.0: Advancing Video Generation for World Complexity: https://arxiv.org/abs/2604.14148

## Publication And Release Gate

- Curation gate: this page can stay public only while curationStatus is published.
- Rights gate: source rights must be known, non-blocked, and attribution must remain visible.
- Discovery gate: public HTML, Markdown, llms.txt, sitemap, and search-index entries are generated only from published records.
- Official-source policy: paraphrase BytePlus or paper material and cite the original source.

## Prompt Reuse Checklist

- Name the exact input type: text, image, audio, video, first frame, or final frame.
- State what each reference controls so the model does not blend competing instructions.
- Use one camera move, one main action, and one final-frame payoff.
- Test the smallest version in HolyCrab before expanding the shot.

## Prompt Utility

- Evidence status: official-source paraphrase
- Confidence: official
- Reusable pattern: Use the product image as the identity reference. Create an 8 second premium skincare ad: bottle on wet stone, soft morning side light, slow macro push-in, water droplets move naturally, final frame locks on the label.
- Rewrite rule: Keep the capability structure, then replace subject, reference role, camera, action, and final-frame payoff.
- Source evidence: Official source describes using images as references for controlled visual generation.
- HolyCrab next step: Test the smallest official-style Seedance prompt in HolyCrab before adding more reference inputs.

## Prompt brief

Use the product image as the identity reference. Create an 8 second premium skincare ad: bottle on wet stone, soft morning side light, slow macro push-in, water droplets move naturally, final frame locks on the label.

## Source note

Official source describes using images as references for controlled visual generation.

## HolyCrab handoff

Copy the prompt structure, replace the subject and setting, then run a short HolyCrab Seedance test before adding more references.

## HolyCrab Handoff

1. Start with the source-attributed Seedance capability or example brief.
2. Name each input type and what it should control.
3. Write one camera path and one final-frame payoff.
4. Generate a short HolyCrab test, then revise only the weakest prompt variable.

## HolyCrab Handoff Prompt

```text
Use the product image as the identity reference. Create an 8 second premium skincare ad: bottle on wet stone, soft morning side light, slow macro push-in, water droplets move naturally, final frame locks on the label.
```

## Related Seedance Pages

- Seedance multimodal reference prompting: https://ai-video.holycrab.ai/seedance/capabilities/multimodal-reference/ | Use multimodal references when a Seedance prompt needs identity, scene, motion, audio mood, or camera behavior to stay consistent.
- Seedance first and last frame control: https://ai-video.holycrab.ai/seedance/capabilities/first-last-frame/ | Use first and last frame references for transformations, product reveals, before-after shots, and story beats where the ending must land.